Sapato Retrô - Case Study

Jun 29
2 min read

Who is Sapato Retrô?

Sapato Retrô is a Brazilian comfort-focused brand of women's leather shoes and accessories with vintage-inspired style. It's a small B2C company that sells exclusively online through its own online store and marketplaces.

Its distinguishing features are:

High-quality products at affordable prices.
Personalized and 100% human customer service.
Excellent sales experience.
High customer loyalty rate.
A loyal community built through organic marketing.

Before & After

Before our partnership, the brand had a promising identity, but it had trouble maintaining visual consistency as it grew, avoiding communication noise and internal rework.

After partnering with Celare Studio and continuously integrating strategic design with marketing, Sapato Retrô achieved a standardized, recognizable, and consistent visual communication across all channels.

The problem:

Even with clear goals and a fine structure, the brand still lacked a well-defined and attractive identity, which impacted directly on its identification and credibility, and therefore, on sales and growth.

The solution:

Together, we were able to build a stronger, more recognizable, strategic, and assertive brand, focusing on facilitating identification, creating a loyal community, and increasing retention rates. For over 3 years, we have provided monthly services in creative direction, campaign direction, branding strategies, and graphic design.

The result:

Through well-defined strategies, the brand has distinguished itself in an increasingly competitive market, building customer loyalty across all of Brazil with coherent visual communication, greater agility in campaign production, and a strengthened brand perception within the footwear segment.

“Before Celare, we had a single person responsible for lead generation and graphic design, emails, ads, and other materials. It worked, but without structured schedules. We then felt the need to make our processes more predictable, strategic, and organized. Celare became responsible for delivering everything we needed in visual communication in a planned, facilitated, and strategic way. Over the years of partnership, we have built strong bonds and cared for Sapato Retrô as if it was our own child. Today, we hold monthly meetings to align all demands a month in advance, clearly, strategically, and very assertively, bringing more speed and efficiency to our communication. Currently, all the production and direction of our campaigns is built in conjunction with an impeccable team, and Celare translates all of this in a light, careful, and caring way, which is fundamental to us. An over-3-years partnership that has brought solutions to the company's daily operations, allowing us to focus on what really needed attention.” Julia Oliveira Marketing Manager at Sapato Retrô